Content Worth Sharing

Princess Lodges Iditarod Infographic

I created this infographic for Princess Lodges while I was a Content Strategist at Portent. “Alaska Iditarod” was a popular search term used by visitors to the state, and Princess Lodges’ target market. I wanted to create content that gave a different perspective on this incredible event, educating and engaging readers. Since publishing, this infographic has been the most-shared piece of content on the Princess Lodges blog, including over 100 pins on Pinterest.

Socedo Product Announcement

As Socedo’s Marketing Manager, part of my job was to produce consumable and engaging content about a highly-technical product. Each improvement and iteration of Socedo’s software required explanation from the dev team, a demonstration, and possible edits from dev to ensure all information was properly stated. Each piece of content was then measured for engagement through CTR from email announcements, number of views from each source, time on page, and, of course, conversions from the content. The following piece proved to be one of the more successful pieces I wrote (in the CEO’s name).

 

Socedo Case Studies

Each case study for Socedo required a meeting with the customer success team to determine a storyline, a phone call with the client, and a social sharing strategy. The following case study was one of our most successful in terms of views, shares and conversions.

 

Webinar, Repurposed

While I was a Marketing Manager at Socedo, we frequently came across clients who could use our tool to direct traffic to their landing pages, only to find their conversion rate was incredibly low. To help with this problem, I created a webinar on creating landing pages that convert. I then created a Slideshare, blog post, and infographic featuring content from the webinar. Socedo’s customer success team still uses this webinar to help clients create landing pages that convert users.

 

Marketing Profs University Content Marketing Crash Course

I was asked to create a lesson for Marketing Profs University on Content Marketing. I chose to talk about how Content is useless without integration with Social, SEO, and UX strategy, and how all these aspects of digital marketing work together. The topic is called, “The King Is Dead: Long Live Marketing Integration“